The Advantages Of Franchising

  A franchise is not a short cut to riches, but it can be a safer way of establishing your business. With a properly constructed and viable franchise operation, the risk of failure can be considerably less than it would be for someone setting up a similar business on their own.

What are the advantages?

  The greatest attraction for franchising is that it uses proven business know-how, supported by an actual trading performance, which has been tried and tested.

•  You get an established name to trade under - a name, which may well be widely advertised by the franchisor.

•  You are also allotted an agreed area to trade in so there is no overlap with other franchisees.

•  Training should also be provided on both the specific skills required for the franchise plus the more general skills of running a business.

•  You can benefit from the franchisor's bulk buying power for supplies - the discounts should be passed on to you.

  Finally, the collective experience of a network enables a franchisor to develop forward market strategies. This helps to keep your business competitive.