Latest Franchise News
Read the very latest news articles within the franchise industry.
| Franchise-chat Resource Articles |
| The Right Marketing Materials It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials. |
| Would Your Franchise System Pass the 'Stress Test'? The current economic climate is providing unprecedented challenges for many franchise systems. Callum Floyd explores the importance of reviewing and aligning the business model with franchise system structure and the current environment. |
| The Six Stages of Franchise Relationships Corporate psychologist Greg Nathan talks about the relationship between franchisors and franchisees. Read about what Greg identifies as the six stages of franchise relationships. This model will be of interest to prospective and existing franchisors and franchisees. |
| Online Search Tactics for Finding Your Dream Business Learning about franchising and finding the ideal franchise needn't be the arduous task it was 10 years ago. Pamela Gold explains how many stages of the selection process can be undertaken online. |
| China: The Mother of all Franchise Markets Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China. |
| Franchising Your Business How do you tell when a business 'franchisable'? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues. |
| Destination Australia and New Zealand Callum Floyd explains why Australia and New Zealand should not be overlooked as international franchise markets. |
| How Healthy are Your Franchise Relationships? In this article Greg Nathan explains the 6 reasons why franchise relationships get strained and applies the old adage "if you can?t measure it you can?t manage it." |
| Taking your Franchise to the UK and Europe This article outlines a range of key factors and decisions to consider when evaluating international franchising in the UK and Europe. |
| Maintaining a Profitable Workforce In this article Jerry Wilkerson explains how progressive franchisors encourage and stimulate their employees to think and grow with the system. |
Signup to our Newsletter.
